While developing its core businesses, GS1 China also adopted innovative strategies and made a series of scientific and technological advances in 2D barcode, automatic identification and other related areas.
With the improvement of people's living standards, food safety standards received widespread concern throughout the world. Through efforts, GS1 China obtained significant achievements in food tracking and tracing, which contributed to the national product quality and food safety initiative set forth by government.
To promote the application of the barcode in the food safety tracking and tracing for the Olympic Games, GS1 China signed an agreement with the Administration of Industry and Commerce and Beijing Food safety Inspection Coordination Office called the "Beijing Olympic food tracking and tracing system " . In addition, GS1 China developed "Coding rule for Food Safety Tracking and Tracing for the Olympic Games" and "Catalogue Norm of Food Safety Data for the Olympic Games" with its Beijing Branch.
During the Barcode Technology Promotion Week in 2007, a food safety tracking and tracing conference was held which allowed domestic and international experts in the field to exchange their experiences. In order to promote the awareness of GS1 system in the area of food safety, we held a press conference for the GS1 Traceability System in China at the GS1 Advisory Council Meeting in Beijing.
Barcode applications have been extended to the food safety area with great efforts and a number of food safety tracking and tracing system demonstrations have been established on a range of products such as Shandong seafood, Xinjiang cantaloupe, Yunnan pork, Sichuan tea, and the Hetian chicken of Fujian, this consolidates the critical role the barcode plays in our national food safety tracking and tracing system.
In order to accelerate the use of barcode technology in the different sectors of the national economy, increase the social recognition of the barcode, and enable the barcode to play a more positive role in the society, AQSIQ approved GS1 China to implement the "China Barcode Promotion Project" in 2003. Since that time, the number of new product categories that adopted commodity barcode has exceeded 2 million.
GS1 China and its local branches carried out vigorous efforts to verify the qualifications of commodity barcode printing enterprises, an undertaking in which more than 5,000 printing enterprises received qualification certification. These efforts were highly effective in guaranteeing the printing quality of barcodes and ensured that the commodity barcode can continue to spread to new areas.
In recent years, lots of typical application demonstration systems were established, such as:
These demonstrations dramatically increased the in-depth application of the barcode technology in the fields of retail, logistics distribution, chain store operation, e-commerce, food safety, healthcare, building material and special equipment management.
The project also focused on the promotion of barcode technology in education. The "Barcode Technology and Application" course was introduced in over four hundred institutions of higher learning throughout the country. More than 550 teachers attended training sessions, and more than 100,000 students studied the technology. Since 2007, GS1 China also implemented the "National University Students' Barcode&Automatic Identification competition" every year, there were more than 100 universities of 45412 students attended the competition. Furthermore, in order to cultivate the interest of Barcode&Automatic Identification, GS1 China implemented the "Barcode&Automatic Identification Speaking Tour" since 2011, and visited more than 30 Universities until now. As a result of these intensified efforts, GS1 China have guaranteed a continuing supply of talent in this field.
In summary, the implementation of the "China Barcode Promotion Project" has resulted in the considerable advancement of China's barcode environment, and accelerated the promotion and application of barcode technology in national economy.